“It’s largely crafted and not something that natively comes out of the camera. “Colorists are shaping the light and hues of what’s coming out of the camera,” he adds. “We are pushing the boundaries, technologically and creatively, to serve our clients’ visions through motion, color and the execution of the story through visual effects.” “I took Kirk Cameron back to more than 20 years younger for a big part of the film in a process that used machine learning and artificial intelligence,” the artist says, adding that he consistently seeks out industry-leading processes and technologies in the realm of film color. We’re not yet making waves, but we’re getting out and meeting each other.”įor Roush’s own business, he’s recently partnered with filmmakers based in Albany, Georgia: the Kendrick Brothers, whom he worked with previously on the films “War Room” and “Overcomer.” For one of the brothers’ current flicks, “Lifemark,” Roush is de-aging actors for portions of the film. “People are by and large doing their own. “It’s happening in a very fragmented way,” he says. Still, he finds that a strong network of film industry creatives continues to grow in Georgia - and in Atlanta especially. ![]() He got so comfortable with the process that he now finds the setup to work just as well from Atlanta, where most of his clients, collaborators and colleagues are not in person. “It’s like backwards remote.”ĭuring the pandemic he’d gotten used to working with his clients remotely from the Los Angeles studio, collaborating with Zoom. “I’m serving 90% of my clients in Los Angeles still,” he says. Of course, business operations have changed a bit since he relocated. The Southern hospitality was a draw too - one that Roush had taken note of during his original visit. From Los Angeles, we’d fly to Cancun, but that was a big trip, so this was amazing to us.” “ had a great time, and it was just five and a half hours from Atlanta. “I’d never heard of Destin when I was in California,” he says. Next in their travels, they pointed the family car toward Destin, Florida, on a tip from one of Roush’s clients. Once in Atlanta, the family spent several weeks in Alpharetta, looking at houses with a real estate agent and admiring the school system. In response to the isolation each member of his family was reeling from, they piled into the car and drove cross-country, spanning 6,000 miles in three weeks. Meanwhile, back home in California, “My oldest son was depressed during the pandemic,” Roush says. During that journey, he was struck by both the growth of the film industry in the South and the charm and promise of the city. ![]() ![]() Roush remembered an earlier trip to Atlanta to visit the sets of several Georgia-based clients who all brought post-production work to him in Los Angeles. With that, the seeds of their cross-country migration took root. Even though he and his wife both grew up in California and their film industry lineage is there (Roush’s father worked on the late 1950s film “The Ten Commandments,” for instance), the couple felt it was time to move on.
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